/* ===== Shared page sections =====
 * Loaded on every page after styles.css (and about.css / contact.css where used).
 * Holds the reveal used by [data-about] pages, the six-link nav fit, and the
 * sections introduced with the six-page structure:
 *   Home ........ hero claim, decisions, Dream/Design/Deliver, range, solution rows, chain
 *   Private Label catalogue, means, routes, finishing, tiers, FAQ
 *   Solutions ... perfume bar feature, 3-up moments
 *   Our Work .... case rows
 */

/* --- Reveal (armed by js/about.js only, so content shows without JS).
 *     Sections with their own reveal ([data-occasions]) are left to js/main.js. --- */
[data-about].is-armed [data-reveal-in]:not([data-occasions] [data-reveal-in]) {
  opacity: 0;
  translate: 0 32px;
  transition: opacity 1s ease, translate 1.2s var(--ease-out);
  transition-delay: calc(var(--i, 0) * 90ms);
}
[data-about].is-armed [data-reveal-in].is-in:not([data-occasions] [data-reveal-in]) {
  opacity: 1;
  translate: 0 0;
}

/* Shared headline treatment: display word + toned-back connector */
.pagehead__title em,
.ddd__title em,
.range__title em,
.srows__title em,
.chain__title em,
.means__title em,
.routes__title em,
.finish__title em,
.tiers__title em,
.case__title em,
.faq__title em {
  font-family: var(--font-display);
  font-weight: var(--font-display-weight);
  font-size-adjust: var(--font-display-adjust);
  text-transform: uppercase;
  color: var(--accent-ink);
}
.ddd__title em,
.srows__title em,
.means__title em,
.finish__title em {
  color: var(--accent-ink);
}

/* Section head used across new sections: eyebrow / title / lede */
.pagehead {
  display: grid;
  grid-template-columns: minmax(0, 7fr) minmax(0, 4fr);
  grid-template-areas: 'eyebrow eyebrow' 'title lede';
  align-items: end;
  gap: var(--space-sm) var(--space-xl);
}
.pagehead > .eyebrow {
  grid-area: eyebrow;
}
.pagehead__title {
  grid-area: title;
  font-size: var(--fs-h1);
  line-height: 1;
  letter-spacing: -0.02em;
}
.pagehead__title .display {
  line-height: inherit;
  letter-spacing: inherit;
}
.pagehead__lede {
  grid-area: lede;
  display: grid;
  justify-items: start;
  gap: 24px;
  padding-bottom: 0.4em;
}
.pagehead__lede p {
  font-size: var(--fs-lede);
  line-height: 1.65;
  color: var(--color-ink-soft);
}
.is-dark .pagehead__lede p {
  color: rgba(28, 25, 21, 0.7);
}
.is-dark .pagehead__title em {
  color: var(--accent-ink);
}
.pagehead .eyebrow i,
.is-dark .eyebrow i {
  display: block;
  width: 28px;
  height: 1px;
  background: currentColor;
  opacity: 0.6;
}

/* Tagline lock-up: DREAM · DESIGN · DELIVER */
.tagline {
  display: inline-flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 8px 14px;
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.24em;
  text-transform: uppercase;
}
.tagline i {
  width: 4px;
  height: 4px;
  border-radius: 50%;
  background: currentColor;
  opacity: 0.5;
}

/* Dark button for light sections */
.button--ink {
  background: var(--color-ink);
  color: var(--color-white);
}
.button--ink .button__icon {
  color: var(--color-white);
}
.button--ink:hover {
  background: var(--tone-600);
  box-shadow: 0 14px 40px -12px rgba(0, 0, 0, 0.6);
}

/* ===== Nav: six links fit between the logo and the CTA ===== */
@media (max-width: 1199px) and (min-width: 810px) {
  .nav__links {
    gap: 20px;
    margin-right: 20px;
  }
  .nav__links a {
    font-size: 14px;
  }
}
@media (max-width: 939px) and (min-width: 810px) {
  .nav__cta {
    display: none;
  }
}
.nav__links a.is-active::after {
  transform: scaleX(1);
}

/* =====================================================================
 * HOME
 * ===================================================================== */

/* --- Hero: claim + tagline under the wordmark --- */
.hero {
  --h-hero: 1660px;
}
.hero__intro {
  width: min(640px, calc(100% - 48px));
  gap: 28px;
}
.hero__eyebrow {
  flex-wrap: wrap;
  justify-content: center;
  margin-bottom: -8px;
}
.hero__claim {
  font-family: var(--font-display);
  font-size: var(--fs-h3);
  font-size-adjust: var(--font-display-adjust);
  font-weight: var(--font-wordmark-weight);
  line-height: 1.05;
  letter-spacing: -0.02em;
  text-transform: uppercase;
  color: var(--color-ink);
  text-wrap: balance;
}
.hero__claim span {
  color: rgba(28, 25, 21, 0.7);
}
.hero__intro .tagline {
  color: rgba(28, 25, 21, 0.82);
}
/* Mobile: the stacked wordmark stays readable — the bottle rises until only its
 * cap tucks under ESSENCE, then the copy flows beneath it. Bottle and intro are
 * back in normal flow, so the hero grows with its text on any phone width.
 * --wm-top centres the wordmark in the cave on short phones (clear of the scroll
 * hint). The bottle's negative margin cancels the 100svh sticky reveal layer
 * above it, so its top stays locked to the wordmark on every screen height. */
@media (max-width: 809px) {
  .hero {
    --wm-top: clamp(300px, calc(50vh - 20px), 400px);
    --wm-top: clamp(300px, calc(50svh - 20px), 400px);
    --wm-size: clamp(44px, 16vw, 133px); /* one-line SCENTessence lockup, ~5.5em wide */
    --bottle-w: 168px; /* same height as the old 184px-wide bottle */
    --wm-shift: 170px; /* wordmark parallax travel — matches its mobile data-fx in index.html */
    height: auto;
    padding-bottom: 16px;
  }
  .hero::after {
    height: 64px;
  }

  .hero__title {
    top: var(--wm-top);
    font-size: var(--wm-size);
  }

  .hero__bottle {
    position: relative;
    top: auto;
    left: auto;
    display: block;
    width: var(--bottle-w);
    height: auto;
    /* wordmark shift + the bottle's own 40px rise; 1.51 × wordmark = just under ESSENCE */
    margin: calc(var(--wm-top) + var(--wm-shift) + 40px + var(--wm-size) * 1.51 - 100vh) auto 0;
    margin-top: calc(var(--wm-top) + var(--wm-shift) + 40px + var(--wm-size) * 1.51 - 100svh);
  }

  .hero__intro {
    position: relative;
    top: auto;
    width: auto;
    max-width: 440px;
    margin: 32px auto 0;
    padding: 0 var(--gutter);
    gap: 20px;
  }

  .hero__eyebrow {
    display: block;
    max-width: 32ch;
    margin-bottom: 0;
    font-size: 11px;
    line-height: 1.8;
    letter-spacing: 0.14em;
    color: rgba(28, 25, 21, 0.7);
    text-wrap: balance;
  }
  .hero__eyebrow i {
    display: inline-block;
    width: 3px;
    height: 3px;
    margin: 0 0.9em;
    border-radius: 50%;
    vertical-align: middle;
    opacity: 0.6;
  }

  .hero__claim {
    font-size: clamp(32px, 9.4vw, 44px);
    line-height: 1.04;
  }
  .hero__claim span {
    display: block;
  }

  .hero__lede {
    max-width: 36ch;
    font-size: 16px;
    line-height: 1.65;
    text-wrap: pretty;
  }

  .hero__intro .tagline {
    gap: 8px 12px;
    font-size: 12px;
  }

  .hero__actions {
    flex-direction: column;
    align-self: stretch;
    gap: 4px;
    margin-top: 8px;
  }
  .hero__actions .button {
    width: 100%;
    justify-content: center;
  }
}

/* --- Intro: the decisions that have to agree --- */
.decisions {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  max-width: 520px;
  margin: var(--space-md) 0 0;
  padding: 0;
  list-style: none;
}
.decisions li {
  display: inline-flex;
  align-items: center;
  height: 38px;
  padding: 0 16px;
  border: 1px solid rgba(0, 0, 0, 0.12);
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.55);
  font-size: 13px;
  font-weight: 500;
  color: var(--color-ink);
  transition: background-color 0.3s ease, color 0.3s ease;
}
.decisions li:hover {
  background: var(--color-ink);
  color: var(--color-white);
}
.decisions__note {
  margin-top: 14px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--color-ink-soft);
}
.about__text + .about__text {
  margin-top: 18px;
}

/* --- Dream. Design. Deliver. ---
 * Light band: white ground, ink type, bronze detailing. */
.ddd {
  --ddd-ivory: var(--color-ink);
  --ddd-soft: rgba(28, 25, 21, 0.7);
  --ddd-rule: var(--color-divider);
  --ddd-bronze: var(--accent-ink);
  position: relative;
  padding: var(--space-section) var(--gutter);
  border-top: 1px solid var(--color-divider);
  background: var(--color-white);
  color: var(--ddd-ivory);
  scroll-margin-top: 0;
  overflow: hidden;
  isolation: isolate;
}
.ddd .eyebrow {
  color: var(--ddd-ivory);
}
.ddd .eyebrow i {
  background: var(--ddd-bronze);
  opacity: 1;
}
.ddd .pagehead__title .display {
  color: var(--ddd-ivory);
}
.ddd .ddd__title em {
  color: var(--accent-ink);
}
.ddd .pagehead__lede p {
  color: var(--ddd-soft);
}
.ddd .link-underline {
  color: var(--ddd-ivory);
}
.ddd .link-underline::after {
  background: var(--ddd-bronze);
}
.ddd :focus-visible {
  outline-color: var(--ddd-bronze);
}
.ddd__inner {
  max-width: 1320px;
  margin: 0 auto;
}
.ddd__title {
  font-size: var(--fs-h1);
  line-height: 1;
  letter-spacing: -0.02em;
}
.ddd__title .display {
  font-weight: var(--font-wordmark-weight);
  line-height: inherit;
  letter-spacing: inherit;
}
.ddd__title em {
  font-weight: var(--font-wordmark-weight);
}
.ddd__steps {
  position: relative;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  margin: var(--space-xl) 0 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--ddd-rule);
}
.ddd__step {
  position: relative;
  display: grid;
  align-content: start;
  gap: 18px;
  padding: var(--space-md) var(--space-sm) clamp(8px, 1vw, 16px);
  border-left: 1px solid var(--ddd-rule);
}
.ddd__step:first-child {
  padding-left: 0;
  border-left: 0;
}
/* A short bright segment on the top rule marks each step */
.ddd__step::before {
  content: '';
  position: absolute;
  top: -1px;
  left: 0;
  width: 56px;
  height: 2px;
  background: var(--ddd-bronze);
  transition: width 0.8s var(--ease-out);
}
.ddd__step:not(:first-child)::before {
  left: clamp(20px, 2.6vw, 40px);
}
.ddd__step:hover::before {
  width: calc(100% - clamp(20px, 2.6vw, 40px));
}
.ddd__num {
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--ddd-bronze);
}
.ddd__word {
  font-family: var(--font-display);
  font-size: var(--fs-display);
  font-size-adjust: var(--font-display-adjust);
  font-weight: var(--font-wordmark-weight);
  line-height: 0.95;
  letter-spacing: -0.03em;
  text-transform: uppercase;
  color: var(--ddd-ivory);
  transition: color 0.6s ease;
}
.ddd__step:hover .ddd__word {
  color: var(--ddd-bronze);
}
.ddd__text {
  max-width: 36ch;
  font-size: 15px;
  line-height: 1.7;
  color: var(--ddd-soft);
}
/* Stage photograph — sits above the number, eases in on hover */
.ddd__shot {
  position: relative;
  margin: 0 0 6px;
  /* Fixed height (not a ratio) so all three line up — the first column has no left padding */
  height: clamp(220px, 20vw, 290px);
  overflow: hidden;
  border-radius: 6px;
  background: var(--tone-800);
}
.ddd__shot img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  scale: 1.02;
  transition: scale 1.2s var(--ease-out);
}
.ddd__step:hover .ddd__shot img {
  scale: 1.08;
}
.ddd__foot {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 20px 32px;
  margin-top: var(--space-lg);
  padding-top: 28px;
  border-top: 1px solid var(--ddd-rule);
}
.ddd__foot p {
  max-width: 520px;
  font-size: 15px;
  line-height: 1.6;
  color: var(--ddd-soft);
}

/* --- What we create: four product families --- */
.range {
  padding: var(--space-section) var(--gutter);
  background: var(--about-bg);
  color: var(--color-ink);
}
.range__inner {
  max-width: 1320px;
  margin: 0 auto;
}
.range__grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: var(--space-md) clamp(16px, 1.8vw, 28px);
  margin: var(--space-xl) 0 0;
  padding: 0;
  list-style: none;
}
/* Borderless editorial card: image, then copy on the page itself.
 * Subgrid keeps titles, lists and the "explore" cue aligned across the row. */
.range__grid > li {
  display: grid;
  grid-row: span 2;
  grid-template-rows: subgrid;
}
.rcard__link {
  display: grid;
  grid-row: span 2;
  grid-template-rows: subgrid;
  row-gap: 0;
  color: inherit;
  text-decoration: none;
}
.rcard__link:focus-visible {
  outline: 2px solid var(--color-focus);
  outline-offset: 6px;
  border-radius: 6px;
}
.rcard__media {
  position: relative;
  margin: 0;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  border-radius: 6px;
  background: var(--tone-800);
  isolation: isolate;
}
.rcard__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.82) contrast(1.02);
  transition: scale 1.4s var(--ease-out), filter 0.8s ease;
}
/* Warm wash unifies four very different photos into one family */
.rcard__media::after {
  content: '';
  position: absolute;
  inset: 0;
  z-index: 1;
  background:
    linear-gradient(180deg, rgba(28, 25, 21, 0.28) 0%, rgba(28, 25, 21, 0) 28%),
    linear-gradient(0deg, rgba(133, 119, 102, 0.18), rgba(133, 119, 102, 0.18));
  mix-blend-mode: multiply;
  pointer-events: none;
  transition: opacity 0.8s ease;
}
.rcard__link:hover .rcard__media img {
  scale: 1.05;
  filter: saturate(1) contrast(1);
}
.rcard__link:hover .rcard__media::after {
  opacity: 0.55;
}
/* Frosted badge: readable on dark and white photos alike */
.rcard__num {
  position: absolute;
  top: 14px;
  left: 14px;
  z-index: 2;
  display: inline-flex;
  align-items: baseline;
  gap: 2px;
  padding: 6px 11px;
  border-radius: 999px;
  background: rgba(255, 255, 255, 0.86);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  font-family: var(--font-display);
  font-size: 12px;
  font-weight: 600;
  line-height: 1;
  letter-spacing: 0.08em;
  color: var(--color-ink);
}
.rcard__num span {
  font-weight: 400;
  opacity: 0.5;
}
.rcard__go {
  position: absolute;
  right: 14px;
  bottom: 14px;
  z-index: 2;
  display: grid;
  place-items: center;
  width: 44px;
  height: 44px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.86);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  color: var(--color-ink);
  transition: background-color 0.4s ease, color 0.4s ease, rotate 0.6s var(--ease-out);
}
.rcard__link:hover .rcard__go {
  background: var(--color-ink);
  color: var(--color-white);
  rotate: 45deg;
}
.rcard__body {
  display: flex;
  flex-direction: column;
  gap: 14px;
  padding: 24px 0 0;
}
.rcard__title {
  font-family: var(--font-display);
  font-size: var(--fs-h5);
  font-weight: 500;
  line-height: 1.2;
  letter-spacing: -0.01em;
  padding-bottom: 14px;
  border-bottom: 1px solid var(--color-divider);
}
/* Quiet ruled-marker list instead of pills */
.rcard__items {
  display: grid;
  gap: 6px;
  margin: 0;
  padding: 0;
  list-style: none;
  font-size: 14px;
  line-height: 1.5;
  color: var(--color-ink-soft);
}
.rcard__items li {
  display: flex;
  align-items: baseline;
  gap: 10px;
}
.rcard__items li::before {
  content: '';
  flex: none;
  width: 8px;
  height: 1px;
  translate: 0 -0.3em;
  background: var(--accent-ink);
}
.rcard__text {
  font-size: 14px;
  line-height: 1.6;
  color: var(--color-ink-soft);
}
.rcard__more {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  margin-top: auto;
  padding-top: 8px;
  font-size: var(--label-size);
  font-weight: 500;
  letter-spacing: var(--label-tracking);
  text-transform: uppercase;
  color: var(--color-ink);
}
.rcard__more::after {
  content: '';
  width: 18px;
  height: 1px;
  background: currentColor;
  transition: width 0.5s var(--ease-out);
}
.rcard__link:hover .rcard__more::after {
  width: 36px;
}
@media (prefers-reduced-motion: reduce) {
  .rcard__media img,
  .rcard__go,
  .rcard__more::after {
    transition: none;
  }
}
.range__foot {
  display: flex;
  justify-content: center;
  margin-top: var(--space-lg);
}

/* --- Solutions: numbered rows that reveal a photo on hover --- */
.srows {
  padding: var(--space-section) var(--gutter);
  background: var(--surface-sand);
  color: var(--color-ink);
}
.srows__inner {
  max-width: 1320px;
  margin: 0 auto;
}
.srows__list {
  margin: var(--space-xl) 0 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--color-divider);
}
.srow__link {
  position: relative;
  display: grid;
  grid-template-columns: 64px minmax(0, 6fr) minmax(0, 4fr) 48px;
  align-items: center;
  gap: 24px;
  padding: clamp(24px, 2.8vw, 40px) 0;
  border-bottom: 1px solid var(--color-divider);
  isolation: isolate;
}
/* Row tint slides in from the left */
.srow__link::before {
  content: '';
  position: absolute;
  z-index: -1;
  inset: 0 calc(var(--gutter) * -0.5);
  background: rgba(255, 255, 255, 0.6);
  transform-origin: left;
  scale: 0 1;
  transition: scale 0.7s var(--ease-out);
}
.srow__link:hover::before,
.srow__link:focus-visible::before {
  scale: 1 1;
}
.srow__num {
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: rgba(28, 25, 21, 0.6);
  transition: color 0.4s ease;
}
.srow__link:hover .srow__num {
  color: var(--color-focus);
}
.srow__title {
  font-family: var(--font-display);
  font-size: var(--fs-h3);
  font-size-adjust: var(--font-display-adjust);
  font-weight: var(--font-wordmark-weight);
  line-height: 1.05;
  letter-spacing: -0.02em;
  text-transform: uppercase;
  transition: translate 0.6s var(--ease-out);
}
.srow__link:hover .srow__title {
  translate: 14px 0;
}
.srow__text {
  max-width: 46ch;
  font-size: 15px;
  line-height: 1.6;
  color: rgba(28, 25, 21, 0.7);
}
.srow__go {
  display: grid;
  place-items: center;
  width: 44px;
  height: 44px;
  border: 1px solid rgba(28, 25, 21, 0.19);
  border-radius: 50%;
  transition: background-color 0.35s ease, color 0.35s ease, border-color 0.35s ease;
}
.srow__go svg {
  width: 18px;
  height: 18px;
}
.srow__link:hover .srow__go {
  border-color: var(--color-ink);
  background: var(--color-ink);
  color: var(--color-white);
}
/* Floating preview image (desktop pointer only) */
.srow__peek {
  position: absolute;
  z-index: 2;
  top: 50%;
  left: 38%;
  width: 200px;
  aspect-ratio: 4 / 5;
  margin: 0;
  overflow: hidden;
  border-radius: 4px;
  box-shadow: 0 40px 70px -30px rgba(70, 50, 28, 0.45);
  opacity: 0;
  translate: 0 -46%;
  rotate: -4deg;
  scale: 0.85;
  pointer-events: none;
  transition: opacity 0.4s ease, scale 0.6s var(--ease-out), rotate 0.6s var(--ease-out);
}
.srow__peek img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
@media (hover: hover) and (min-width: 1200px) {
  .srow__link:hover .srow__peek {
    opacity: 1;
    scale: 1;
    rotate: 3deg;
  }
}
.srows__foot {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 20px 32px;
  margin-top: var(--space-lg);
}
.srows__foot p {
  max-width: 520px;
  font-size: 15px;
  line-height: 1.6;
  color: rgba(28, 25, 21, 0.7);
}

/* --- One partner, one complete product: the chain --- */
.chain {
  padding: var(--space-section) var(--gutter);
  background: var(--surface-soft-bg);
  color: var(--color-ink);
}
.chain__inner {
  max-width: 1320px;
  margin: 0 auto;
  text-align: center;
}
.chain__inner > .eyebrow {
  justify-content: center;
}
.chain__title {
  margin-top: var(--space-xs);
  font-size: var(--fs-h1);
  line-height: 0.98;
  letter-spacing: -0.03em;
}
.chain__title .display {
  line-height: inherit;
  letter-spacing: inherit;
}
.chain__links {
  position: relative;
  display: grid;
  grid-template-columns: repeat(6, minmax(0, 1fr));
  margin: var(--space-xl) 0 0;
  padding: 0;
  list-style: none;
}
/* The connecting line, drawn behind the nodes */
.chain__links::before {
  content: '';
  position: absolute;
  top: 28px;
  left: calc(100% / 12);
  right: calc(100% / 12);
  height: 1px;
  /* Path darkens as it converges on the finished product */
  background: linear-gradient(90deg, rgba(28, 25, 21, 0.12), rgba(28, 25, 21, 0.28) 60%, var(--color-ink));
}
.chain__links li {
  position: relative;
  display: grid;
  justify-items: center;
  gap: 16px;
  padding: 0 8px;
}
.chain__node {
  display: grid;
  place-items: center;
  width: 56px;
  height: 56px;
  border: 1px solid rgba(0, 0, 0, 0.2);
  border-radius: 50%;
  background: var(--color-white);
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.06em;
  box-shadow: 0 0 0 8px var(--color-paper);
  transition: background-color 0.4s ease, color 0.4s ease, border-color 0.4s ease, scale 0.5s var(--ease-out);
}
.chain__links li:hover .chain__node {
  scale: 1.08;
}
.chain__links li:last-child .chain__node {
  width: 64px;
  height: 64px;
  margin-top: -4px;
  box-shadow: 0 0 0 8px var(--color-paper), 0 18px 40px -14px rgba(28, 25, 21, 0.55);
}
.chain__links li:hover .chain__node,
.chain__links li:last-child .chain__node {
  border-color: var(--color-ink);
  background: var(--color-ink);
  color: var(--color-white);
}
.chain__links p {
  font-size: 12px;
  font-weight: 600;
  line-height: 1.4;
  letter-spacing: var(--label-tracking);
  text-transform: uppercase;
}
/* Arch-topped photograph under each stage — the path made visible */
.chain__shot {
  position: relative;
  width: 100%;
  max-width: 180px;
  margin: 8px 0 0;
  aspect-ratio: 3 / 4;
  overflow: hidden;
  border-radius: 999px 999px 6px 6px;
  background: var(--tone-800);
  transition: translate 0.7s var(--ease-out), box-shadow 0.7s var(--ease-out);
}
.chain__shot img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: saturate(0.8);
  transition: filter 0.6s ease, scale 1.2s var(--ease-out);
}
.chain__links li:hover .chain__shot {
  translate: 0 -6px;
  box-shadow: 0 24px 40px -24px rgba(28, 25, 21, 0.5);
}
.chain__links li:hover .chain__shot img,
.chain__links li:last-child .chain__shot img {
  filter: none;
}
.chain__links li:hover .chain__shot img {
  scale: 1.06;
}
.chain__links li:last-child .chain__shot {
  box-shadow: 0 0 0 1px var(--color-ink), 0 0 0 5px var(--color-paper), 0 0 0 6px rgba(28, 25, 21, 0.25);
}
.chain__lede {
  max-width: 560px;
  margin: var(--space-lg) auto 0;
  font-size: var(--fs-lede);
  line-height: 1.65;
  color: var(--color-ink-soft);
}
.chain__actions {
  display: flex;
  justify-content: center;
  margin-top: 32px;
}

/* =====================================================================
 * PRIVATE LABEL
 * ===================================================================== */

/* --- Hero sub-claim --- */
.ahero__claim {
  margin-top: var(--space-xs);
  font-family: var(--font-display);
  font-size: var(--fs-h5);
  font-weight: 500;
  letter-spacing: -0.01em;
  color: var(--color-ink);
}
.ahero .tagline {
  margin-top: var(--space-sm);
  color: rgba(28, 25, 21, 0.7);
}

/* Long three-line hero titles (Solutions) wrap inside their column */
.ahero__title--long {
  font-size: var(--fs-h1);
}
.ahero__title--long .display,
.ahero__title--long em {
  white-space: normal;
}

/* Quick-jump list under inner-page heroes */
.jumps {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  max-width: 1320px;
  margin: var(--space-xl) auto 0;
  padding: 24px 0 var(--space-lg);
  list-style: none;
  border-top: 1px solid var(--color-divider);
}
.jumps a {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  height: 38px;
  padding: 0 16px;
  border: 1px solid rgba(28, 25, 21, 0.16);
  border-radius: 999px;
  font-size: 13px;
  font-weight: 500;
  color: rgba(28, 25, 21, 0.82);
  transition: background-color 0.3s ease, color 0.3s ease, border-color 0.3s ease;
}
.jumps a span {
  font-family: var(--font-display);
  font-size: 12px;
  letter-spacing: 0.08em;
  color: rgba(28, 25, 21, 0.6);
  transition: color 0.3s ease;
}
.jumps a:hover {
  border-color: var(--color-ink);
  background: var(--color-ink);
  color: var(--color-white);
}
.jumps a:hover span {
  color: var(--accent-ink);
}
.jumps-label {
  width: 100%;
  margin-bottom: 8px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: var(--label-tracking);
  text-transform: uppercase;
  color: rgba(28, 25, 21, 0.6);
}

/* --- Catalogue: product families as rows --- */
.catalogue {
  padding: var(--space-section) var(--gutter);
  background: var(--color-white);
  color: var(--color-ink);
  scroll-margin-top: 0;
}
.catalogue__inner {
  max-width: 1320px;
  margin: 0 auto;
}
.catalogue__list {
  margin: var(--space-xl) 0 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid rgba(0, 0, 0, 0.14);
}
.crow {
  display: grid;
  grid-template-columns: 64px minmax(0, 4fr) minmax(0, 6fr) 120px;
  align-items: center;
  gap: 24px;
  padding: var(--space-sm) 0;
  border-bottom: 1px solid rgba(0, 0, 0, 0.14);
}
.crow__num {
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--accent-ink);
}
.crow__title {
  font-family: var(--font-display);
  font-size: var(--fs-h4);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -0.02em;
}
.crow__items {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 0;
  padding: 0;
  list-style: none;
}
.crow__items li {
  display: inline-flex;
  align-items: center;
  height: 34px;
  padding: 0 14px;
  border: 1px solid rgba(0, 0, 0, 0.14);
  border-radius: 999px;
  font-size: 13.5px;
  color: var(--color-ink);
  transition: background-color 0.3s ease, color 0.3s ease, border-color 0.3s ease;
}
.crow__items li:hover {
  border-color: var(--color-ink);
  background: var(--color-ink);
  color: var(--color-white);
}
.crow__media {
  width: 120px;
  aspect-ratio: 1;
  margin: 0;
  overflow: hidden;
  border-radius: 999px;
}
.crow__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(0.2);
  transition: scale 1s var(--ease-out);
}
.crow:hover .crow__media img {
  scale: 1.08;
}
.catalogue__note {
  margin-top: 24px;
  font-size: 14px;
  line-height: 1.6;
  color: var(--color-ink-soft);
}

/* --- What private label means: scattered suppliers vs one path --- */
.means {
  padding: var(--space-section) var(--gutter);
  background: var(--surface-deep-bg);
  color: var(--color-ink);
}
.means__inner {
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
  align-items: center;
  gap: var(--space-2xl);
  max-width: 1320px;
  margin: 0 auto;
}
.means__copy .eyebrow {
  margin-bottom: var(--space-sm);
}
.means__title {
  font-size: var(--fs-h1);
  line-height: 1;
  letter-spacing: -0.02em;
}
.means__title .display {
  font-weight: var(--font-wordmark-weight);
  line-height: inherit;
  letter-spacing: inherit;
}
.means__title em {
  font-weight: var(--font-wordmark-weight);
}
.means__text {
  max-width: 480px;
  margin-top: 24px;
  font-size: var(--fs-lede);
  line-height: 1.65;
  color: rgba(28, 25, 21, 0.82);
}
.means__text + .means__text {
  margin-top: 16px;
}
.means__diagram {
  display: grid;
  gap: 12px;
}
.means__panel {
  padding: var(--space-sm);
  border: 1px solid rgba(28, 25, 21, 0.11);
  border-radius: 4px;
  background: rgba(255, 255, 255, 0.6);
}
.means__panel--one {
  border-color: rgba(28, 25, 21, 0.72);
  background: var(--color-ink);
  color: var(--color-white);
}
.means__label {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  margin-bottom: 18px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: var(--label-tracking);
  text-transform: uppercase;
  opacity: 0.6;
}
.means__scatter {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 0;
  padding: 0;
  list-style: none;
}
.means__scatter li {
  padding: 6px 12px;
  border: 1px dashed rgba(28, 25, 21, 0.24);
  border-radius: 4px;
  font-size: 13px;
  color: rgba(28, 25, 21, 0.82);
}
.means__scatter li:nth-child(odd) {
  rotate: -1.5deg;
}
.means__scatter li:nth-child(3n) {
  rotate: 2deg;
}
.means__path {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 6px 0;
  margin: 0;
  padding: 0;
  list-style: none;
}
.means__path li {
  display: flex;
  align-items: center;
  font-size: 13px;
  font-weight: 500;
}
.means__path li + li::before {
  content: '';
  width: 18px;
  height: 1px;
  margin: 0 8px;
  background: currentColor;
  opacity: 0.4;
}
.means__arrow {
  display: grid;
  place-items: center;
  height: 28px;
  color: rgba(28, 25, 21, 0.7);
}
.means__arrow svg {
  width: 18px;
  height: 18px;
}
.means__result {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-top: 20px;
  padding-top: 18px;
  border-top: 1px solid rgba(255, 255, 255, 0.2);
  font-family: var(--font-display);
  font-size: var(--fs-lede);
  font-weight: 500;
}
.means__result svg {
  flex: none;
  width: 22px;
  height: 22px;
}

/* --- How your project can begin: two routes --- */
.routes {
  padding: var(--space-section) var(--gutter);
  background: var(--surface-soft-bg);
  color: var(--color-ink);
}
.routes__inner {
  max-width: 1320px;
  margin: 0 auto;
}
.routes__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(12px, 1.4vw, 20px);
  margin: var(--space-xl) 0 0;
  padding: 0;
  list-style: none;
}
.route {
  position: relative;
  display: grid;
  grid-template-rows: auto auto 1fr auto;
  gap: 18px;
  min-height: 420px;
  padding: var(--space-md);
  overflow: hidden;
  border: 1px solid rgba(0, 0, 0, 0.1);
  border-radius: 4px;
  background: var(--color-white);
  isolation: isolate;
  transition: color 0.5s ease, border-color 0.5s ease;
}
.route::before {
  content: '';
  position: absolute;
  z-index: -1;
  inset: 0;
  background: var(--tone-900);
  clip-path: inset(100% 0 0 0);
  transition: clip-path 0.8s var(--ease-out);
}
.route:hover {
  border-color: var(--tone-900);
  color: var(--color-white);
}
.route:hover::before {
  clip-path: inset(0 0 0 0);
}
.route {
  grid-template-rows: auto auto auto 1fr auto;
}
.route__shot {
  position: relative;
  margin: 0 0 6px;
  aspect-ratio: 16 / 8;
  overflow: hidden;
  border-radius: 4px;
  background: var(--tone-800);
}
.route__shot img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: scale 1.2s var(--ease-out);
}
.route:hover .route__shot img {
  scale: 1.05;
}
.route__tag {
  display: flex;
  align-items: center;
  justify-content: space-between;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: var(--label-tracking);
  text-transform: uppercase;
  opacity: 0.6;
}
.route__title {
  font-family: var(--font-display);
  font-size: var(--fs-h3);
  font-size-adjust: var(--font-display-adjust);
  font-weight: var(--font-wordmark-weight);
  line-height: 1;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}
.route__text {
  max-width: 44ch;
  font-size: var(--fs-lede);
  line-height: 1.65;
  color: var(--color-ink-soft);
  transition: color 0.5s ease;
}
.route:hover .route__text {
  color: rgba(255, 255, 255, 0.72);
}
.route__best {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  padding-top: 20px;
  border-top: 1px solid currentColor;
  border-top-color: rgba(127, 127, 127, 0.3);
  font-size: 13px;
}
.route__best strong {
  font-weight: 600;
}
.routes__or {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 16px;
  margin-top: 28px;
  font-size: 14px;
  color: var(--color-ink-soft);
}

/* --- Product build (principles section): top sub-copy --- */
.principles--build .pcard {
  min-height: 320px;
  grid-template-rows: auto auto 1fr auto auto;
}
/* Layer photograph bleeds to the card's top edge */
.pcard__shot {
  position: relative;
  margin: calc(var(--space-sm) * -1) calc(var(--space-sm) * -1) 6px;
  aspect-ratio: 4 / 3;
  overflow: hidden;
  background: var(--tone-800);
}
.pcard__shot img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: scale 1.2s var(--ease-out);
}
.pcard:hover .pcard__shot img {
  scale: 1.06;
}
.principles--build .pcard__icon {
  width: 36px;
  height: 36px;
}

/* --- Customisation & finishing --- */
.finish {
  padding: var(--space-section) var(--gutter);
  background: var(--surface-sand);
  color: var(--color-ink);
}
.finish__inner {
  display: grid;
  grid-template-columns: minmax(0, 5fr) minmax(0, 6fr);
  align-items: start;
  gap: var(--space-2xl);
  max-width: 1320px;
  margin: 0 auto;
}
.finish__aside {
  position: sticky;
  top: 104px;
}
.finish__aside .eyebrow {
  margin-bottom: var(--space-sm);
}
.finish__title {
  font-size: var(--fs-h1);
  line-height: 1;
  letter-spacing: -0.02em;
}
.finish__title .display {
  font-weight: var(--font-wordmark-weight);
  line-height: inherit;
  letter-spacing: inherit;
}
.finish__title em {
  font-weight: var(--font-wordmark-weight);
}
.finish__media {
  margin: var(--space-md) 0 0;
  aspect-ratio: 5 / 4;
  overflow: hidden;
  border-radius: 4px;
}
.finish__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 58% 50%;
}
.finish__list {
  margin: 0;
  padding: 0;
  list-style: none;
  counter-reset: finish;
  border-top: 1px solid var(--color-divider);
}
.finish__list li {
  display: grid;
  grid-template-columns: 48px minmax(0, 1fr) 24px;
  align-items: center;
  gap: 16px;
  padding: 22px 0;
  border-bottom: 1px solid var(--color-divider);
  counter-increment: finish;
  font-family: var(--font-display);
  font-size: var(--fs-lede);
  line-height: 1.35;
  letter-spacing: -0.01em;
  transition: padding 0.5s var(--ease-out);
}
.finish__list li::before {
  content: counter(finish, decimal-leading-zero);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: rgba(28, 25, 21, 0.6);
}
.finish__list li::after {
  content: '';
  width: 10px;
  height: 10px;
  justify-self: end;
  border: 1px solid rgba(28, 25, 21, 0.4);
  rotate: 45deg;
  transition: background-color 0.3s ease;
}
.finish__list li:hover {
  padding-left: 8px;
}
.finish__list li:hover::after {
  background: var(--color-ink);
}
.finish__note {
  display: grid;
  grid-template-columns: 22px minmax(0, 1fr);
  gap: 12px;
  margin-top: 28px;
  font-size: 13px;
  line-height: 1.6;
  color: rgba(28, 25, 21, 0.7);
}
.finish__note svg {
  width: 20px;
  height: 20px;
  color: rgba(28, 25, 21, 0.82);
}

/* --- Standard / Premium / Niche --- */
.tiers {
  padding: var(--space-section) var(--gutter);
  background: var(--color-white);
  color: var(--color-ink);
}
.tiers__inner {
  max-width: 1320px;
  margin: 0 auto;
}
.tiers__grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(12px, 1.4vw, 20px);
  margin: var(--space-xl) 0 0;
  padding: 0;
  list-style: none;
}
.tier {
  display: grid;
  grid-template-rows: auto auto 1fr;
  gap: 18px;
  min-height: 360px;
  padding: var(--space-md);
  border: 1px solid rgba(0, 0, 0, 0.12);
  border-radius: 4px;
  background: var(--tone-50);
}
.tier:nth-child(2) {
  background: var(--surface-sand);
  border-color: rgba(28, 25, 21, 0.1);
}
.tier:nth-child(3) {
  background: #e6dccd;
  border-color: rgba(28, 25, 21, 0.14);
}
.tier {
  grid-template-rows: auto auto auto 1fr;
}
.tier__shot {
  position: relative;
  margin: 0 0 6px;
  aspect-ratio: 4 / 3;
  overflow: hidden;
  border-radius: 4px;
  background: var(--tone-800);
}
.tier__shot img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: scale 1.2s var(--ease-out);
}
.tier:hover .tier__shot img {
  scale: 1.05;
}
/* Level meter: 1, 2 or 3 filled bars */
.tier__meter {
  display: flex;
  gap: 6px;
}
.tier__meter i {
  width: 28px;
  height: 3px;
  background: currentColor;
  opacity: 0.18;
}
.tier__meter i.on {
  opacity: 1;
}
.tier__name {
  font-family: var(--font-display);
  font-size: var(--fs-h3);
  font-size-adjust: var(--font-display-adjust);
  font-weight: var(--font-wordmark-weight);
  line-height: 1;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}
.tier__text {
  align-self: end;
  font-size: 15px;
  line-height: 1.65;
  opacity: 0.78;
}
.tiers__foot {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 20px 32px;
  margin-top: var(--space-md);
}
.tiers__foot p {
  max-width: 560px;
  font-size: 14px;
  line-height: 1.6;
  color: var(--color-ink-soft);
}

/* --- FAQ (Private Label) --- */
.faq {
  padding: var(--space-section) var(--gutter);
  background: var(--surface-soft-bg);
  border-top: 1px solid rgba(0, 0, 0, 0.08);
}
.faq__inner {
  display: grid;
  grid-template-columns: minmax(0, 4fr) minmax(0, 7fr);
  align-items: start;
  gap: var(--space-2xl);
  max-width: 1320px;
  margin: 0 auto;
}
.faq__head {
  position: sticky;
  top: 104px;
  display: grid;
  justify-items: start;
  gap: 24px;
}
.faq__title {
  font-size: var(--fs-h2);
  line-height: 1;
  letter-spacing: -0.02em;
}
.faq__title .display {
  line-height: inherit;
  letter-spacing: inherit;
}
.faq__lede {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 4px 14px;
  font-size: 15px;
  color: var(--color-ink-soft);
}
.faq__lede .link-underline {
  color: var(--color-ink);
}
.faq__shot {
  position: relative;
  width: min(100%, 360px);
  margin: 16px 0 0;
  aspect-ratio: 4 / 5;
  max-height: 52vh;
  overflow: hidden;
  border-radius: 6px;
  background: var(--tone-800);
}
.faq__shot img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
@media (max-width: 1199px) {
  .faq__shot {
    width: min(100%, 560px);
    aspect-ratio: 16 / 9;
  }
}
.faq__list {
  border-top: 1px solid rgba(0, 0, 0, 0.14);
}
.qa {
  border-bottom: 1px solid rgba(0, 0, 0, 0.14);
}
.qa summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 26px 0;
  list-style: none;
  font-family: var(--font-display);
  font-size: var(--fs-h5);
  font-weight: 500;
  line-height: 1.35;
  letter-spacing: -0.01em;
  cursor: pointer;
  transition: color 0.3s ease;
}
.qa summary::-webkit-details-marker {
  display: none;
}
.qa summary:hover {
  color: var(--tone-600);
}
.qa summary:focus-visible {
  outline-offset: 2px;
}
.qa__q {
  display: flex;
  gap: 18px;
}
.qa__q span {
  flex: none;
  min-width: 26px;
  padding-top: 0.25em;
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.08em;
  color: var(--accent-ink);
}
.qa__icon {
  position: relative;
  flex: none;
  width: 40px;
  height: 40px;
  border: 1px solid rgba(0, 0, 0, 0.18);
  border-radius: 50%;
  transition: rotate 0.6s var(--ease-out), background-color 0.35s ease, border-color 0.35s ease;
}
.qa__icon::before,
.qa__icon::after {
  content: '';
  position: absolute;
  top: 50%;
  left: 50%;
  width: 12px;
  height: 1px;
  translate: -50% -50%;
  background: var(--color-ink);
  transition: background-color 0.35s ease, rotate 0.6s var(--ease-out);
}
.qa__icon::after {
  rotate: 90deg;
}
.qa[open] .qa__icon {
  border-color: var(--color-ink);
  background: var(--color-ink);
}
.qa[open] .qa__icon::before,
.qa[open] .qa__icon::after {
  background: var(--color-white);
}
.qa[open] .qa__icon::after {
  rotate: 0deg;
}
.qa__body {
  padding: 0 64px 28px 44px;
}
.qa__body p {
  max-width: 62ch;
  font-size: 16px;
  line-height: 1.7;
  color: var(--color-ink-soft);
}
.qa__body p + p {
  margin-top: 12px;
}
.qa[open] .qa__body {
  animation: qa-in 0.6s var(--ease-out);
}
@keyframes qa-in {
  from {
    opacity: 0;
    translate: 0 -8px;
  }
}

/* =====================================================================
 * SOLUTIONS
 * ===================================================================== */

/* Biz cards: no bullet list, so the text carries the card */
.biz__text:last-child {
  margin-bottom: 0;
}
.moments--3 {
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: var(--space-lg) clamp(16px, 2vw, 28px);
}
.moments--3 .moment__text {
  max-width: 34ch;
}

/* Perfume bar feature band */
.feature {
  padding: var(--space-section) var(--gutter);
  background: var(--surface-deep-bg);
  color: var(--color-ink);
  scroll-margin-top: 0;
}
.feature__inner {
  display: grid;
  grid-template-columns: minmax(0, 6fr) minmax(0, 5fr);
  align-items: center;
  gap: var(--space-2xl);
  max-width: 1320px;
  margin: 0 auto;
}
.feature__media {
  position: relative;
  display: grid;
  grid-template-columns: 3fr 2fr;
  gap: 12px;
}
.feature__media figure {
  margin: 0;
  overflow: hidden;
  border-radius: 4px;
}
.feature__media figure:first-child {
  grid-row: span 2;
  aspect-ratio: 3 / 4;
}
.feature__media figure:not(:first-child) {
  aspect-ratio: 1;
}
.feature__media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(0.2);
}
.feature__copy .eyebrow {
  margin-bottom: var(--space-sm);
}
.feature__title {
  font-size: var(--fs-h1);
  line-height: 0.96;
  letter-spacing: -0.03em;
}
.feature__title .display {
  font-weight: var(--font-wordmark-weight);
  line-height: inherit;
  letter-spacing: inherit;
}
.feature__title em {
  font-family: var(--font-display);
  font-weight: var(--font-wordmark-weight);
  font-size-adjust: var(--font-display-adjust);
  text-transform: uppercase;
  color: var(--accent-ink);
}
.feature__text {
  max-width: 480px;
  margin-top: 24px;
  font-size: var(--fs-lede);
  line-height: 1.65;
  color: rgba(28, 25, 21, 0.82);
}
.feature__for {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin: 28px 0 0;
  padding: 0;
  list-style: none;
}
.feature__for li {
  padding: 6px 14px;
  border: 1px solid rgba(28, 25, 21, 0.18);
  border-radius: 999px;
  font-size: 13px;
  color: rgba(28, 25, 21, 0.82);
}
.feature__copy .button {
  margin-top: var(--space-md);
}

/* Occasions sections that follow another section don't need the tall head gap */
.occasions--tight {
  padding-top: var(--space-section);
}
/* Gifting panel on its own (home page): no gap above it from a previous group */
.occasions--solo .gift {
  margin-top: 0;
}
.gift__note {
  margin-top: 16px;
  font-size: 12px;
  line-height: 1.5;
  color: rgba(28, 25, 21, 0.7);
}

/* =====================================================================
 * OUR WORK
 * ===================================================================== */
.cases {
  padding: var(--space-lg) var(--gutter) var(--space-section);
  background: var(--color-white);
  color: var(--color-ink);
}
.cases__inner {
  max-width: 1320px;
  margin: 0 auto;
}
.case {
  display: grid;
  grid-template-columns: minmax(0, 4fr) minmax(0, 8fr);
  align-items: start;
  gap: var(--space-xl);
  padding: var(--space-xl) 0;
  border-bottom: 1px solid rgba(0, 0, 0, 0.12);
  scroll-margin-top: 80px;
}
.case:last-child {
  border-bottom: 0;
}
.case__copy {
  position: sticky;
  top: 104px;
}
.case__num {
  font-family: var(--font-display);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--accent-ink);
}
.case__title {
  margin-top: 18px;
  font-size: var(--fs-h3);
  line-height: 1;
  letter-spacing: -0.02em;
}
.case__title .display {
  white-space: normal;
  line-height: inherit;
  letter-spacing: inherit;
}
.case__text {
  max-width: 40ch;
  margin-top: 20px;
  font-size: var(--fs-lede);
  line-height: 1.65;
  color: var(--color-ink-soft);
}
.case__strip {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: clamp(10px, 1.2vw, 16px);
  margin: 0;
  padding: 0;
  list-style: none;
  counter-reset: stage;
}
.case__stage {
  counter-increment: stage;
}
.case__stage figure {
  position: relative;
  margin: 0;
  aspect-ratio: 3 / 4;
  overflow: hidden;
  border-radius: 4px;
  background: var(--tone-50);
}
.case__stage img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(0.25);
  transition: scale 1.2s var(--ease-out), filter 0.8s ease;
}
.case__stage:hover img {
  scale: 1.05;
  filter: grayscale(0);
}
.case__stage p {
  display: flex;
  align-items: center;
  gap: 12px;
  margin-top: 14px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: var(--label-tracking);
  text-transform: uppercase;
}
.case__stage p::before {
  content: counter(stage, decimal-leading-zero);
  font-family: var(--font-display);
  font-weight: 500;
  color: var(--accent-ink);
}
/* Arrow between stages on desktop */
.case__stage:not(:last-child) p::after {
  content: '';
  flex: 1;
  height: 1px;
  background: rgba(0, 0, 0, 0.14);
}

/* =====================================================================
 * CONTACT additions
 * ===================================================================== */
.segment--4 {
  grid-template-columns: repeat(4, minmax(0, 1fr));
}
.segment--4 label {
  grid-column: auto !important;
}
.chero .tagline {
  margin-top: var(--space-sm);
  color: rgba(28, 25, 21, 0.7);
}

/* =====================================================================
 * ABOUT additions
 * ===================================================================== */
.manifesto__after {
  max-width: 640px;
  margin-top: var(--space-sm);
  font-size: var(--fs-lede);
  line-height: 1.7;
  color: var(--color-ink-soft);
}
.manifesto__after strong {
  font-weight: 600;
  color: var(--color-ink);
}
/* Mood board: the starting points the manifesto names, as images */
.moodboard {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  align-items: start;
  gap: clamp(12px, 1.6vw, 24px);
  margin: var(--space-lg) 0 var(--space-md);
  padding: 0;
  list-style: none;
}
.moodboard__tile:nth-child(even) {
  margin-top: clamp(24px, 3.5vw, 48px);
}
.moodboard__tile figure {
  position: relative;
  margin: 0;
  aspect-ratio: 3 / 4;
  overflow: hidden;
  border-radius: 6px;
  background: var(--tone-800);
}
.moodboard__tile img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: scale 1.2s var(--ease-out);
}
.moodboard__tile:hover img {
  scale: 1.06;
}
.moodboard__tile p {
  display: flex;
  align-items: baseline;
  gap: 10px;
  margin-top: 14px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: var(--label-tracking);
  text-transform: uppercase;
  color: var(--color-ink);
}
.moodboard__tile p span {
  font-family: var(--font-display);
  font-weight: 500;
  letter-spacing: 0.1em;
  color: var(--accent-ink);
}
@media (max-width: 809px) {
  .moodboard {
    grid-template-columns: repeat(2, minmax(0, 1fr));
    row-gap: 28px;
  }
}
.story__lede {
  max-width: 440px;
  margin-top: 24px;
  font-size: var(--fs-lede);
  line-height: 1.65;
  color: var(--color-ink-soft);
}
.crafts--3 {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}
.footer__tagline {
  margin-top: 20px;
  color: var(--footer-note);
  font-size: 12px;
}
@media (max-width: 1199px) {
  .crafts--3 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
}
@media (max-width: 809px) {
  .crafts--3 {
    grid-template-columns: minmax(0, 1fr);
  }
}

/* =====================================================================
 * Motion preferences
 * ===================================================================== */
@media (prefers-reduced-motion: reduce) {
  .qa[open] .qa__body {
    animation: none;
  }
  .srow__peek {
    display: none;
  }
}

/* =====================================================================
 * Tablet
 * ===================================================================== */
@media (max-width: 1199px) {
  .pagehead {
    grid-template-columns: minmax(0, 1fr);
    grid-template-areas: 'eyebrow' 'title' 'lede';
  }
  .pagehead__lede {
    max-width: 560px;
  }
  .range__grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .srow__link {
    grid-template-columns: 48px minmax(0, 1fr) 44px;
    grid-template-areas: 'num title go' 'num text go';
    row-gap: 10px;
  }
  .srow__num {
    grid-area: num;
    align-self: start;
    padding-top: 0.6em;
  }
  .srow__title {
    grid-area: title;
  }
  .srow__text {
    grid-area: text;
  }
  .srow__go {
    grid-area: go;
  }
  .chain__links {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    row-gap: 40px;
  }
  .chain__links::before {
    display: none;
  }
  .crow {
    grid-template-columns: 48px minmax(0, 1fr) 96px;
    grid-template-areas: 'num title media' 'num items media';
    row-gap: 16px;
  }
  .crow__num {
    grid-area: num;
    align-self: start;
    padding-top: 0.5em;
  }
  .crow__title {
    grid-area: title;
  }
  .crow__items {
    grid-area: items;
  }
  .crow__media {
    grid-area: media;
    width: 96px;
  }
  .means__inner,
  .finish__inner,
  .feature__inner,
  .faq__inner {
    grid-template-columns: minmax(0, 1fr);
  }
  .finish__aside,
  .faq__head {
    position: static;
  }
  .finish__media {
    max-width: 560px;
  }
  .moments--3 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .case {
    grid-template-columns: minmax(0, 1fr);
  }
  .case__copy {
    position: static;
  }
}

/* =====================================================================
 * Mobile
 * ===================================================================== */
@media (max-width: 809px) {
  /* Headlines may wrap between words on phones instead of running off-screen */
  main h1 .display,
  main h1 em,
  main h2 .display,
  main h2 em {
    white-space: normal;
  }
  .ahero__actions .button,
  .tiers__foot .button {
    width: 100%;
    height: auto;
    min-height: 52px;
    padding-top: 12px;
    padding-bottom: 12px;
    justify-content: space-between;
    white-space: normal;
    text-align: left;
  }
  .ddd__steps {
    grid-template-columns: minmax(0, 1fr);
  }
  .ddd__step,
  .ddd__step:first-child {
    padding: 32px 0;
    border-left: 0;
  }
  .ddd__step + .ddd__step {
    border-top: 1px solid var(--ddd-rule);
  }
  .ddd__step:not(:first-child)::before {
    left: 0;
  }
  .range__grid {
    grid-template-columns: minmax(0, 1fr);
  }
  .range__grid > li,
  .rcard__link {
    grid-row: auto;
    grid-template-rows: auto;
  }
  .rcard__link {
    grid-template-columns: 40% minmax(0, 1fr);
    column-gap: 18px;
    align-items: start;
  }
  .rcard__media {
    aspect-ratio: 4 / 5;
  }
  .rcard__go {
    width: 34px;
    height: 34px;
    right: 10px;
    bottom: 10px;
  }
  .rcard__num {
    top: 10px;
    left: 10px;
    padding: 5px 9px;
    font-size: 11px;
  }
  .rcard__body {
    padding: 4px 0 0;
    gap: 10px;
  }
  .rcard__title {
    padding-bottom: 10px;
  }
  .rcard__items {
    font-size: 13px;
  }
  .srow__link {
    grid-template-columns: 36px minmax(0, 1fr);
    grid-template-areas: 'num title' 'num text';
  }
  .srow__go {
    display: none;
  }
  .chain__links {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .crow {
    grid-template-columns: 36px minmax(0, 1fr);
    grid-template-areas: 'num title' 'num items';
  }
  .crow__media {
    display: none;
  }
  .routes__grid,
  .tiers__grid {
    grid-template-columns: minmax(0, 1fr);
  }
  .route,
  .tier {
    min-height: 0;
  }
  .finish__list li {
    grid-template-columns: 36px minmax(0, 1fr) 16px;
    padding: 18px 0;
  }
  .qa__body {
    padding: 0 0 24px 0;
  }
  .qa__q {
    gap: 12px;
  }
  .qa summary {
    padding: 22px 0;
  }
  .moments--3 {
    grid-template-columns: minmax(0, 1fr);
    gap: 48px;
  }
  .feature__media {
    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);
  }
  .feature__media figure:first-child {
    grid-column: span 2;
    grid-row: auto;
    aspect-ratio: 4 / 3;
  }
  .feature__copy .button,
  .chain__actions .button,
  .range__foot .button {
    width: 100%;
    justify-content: space-between;
  }
  .case__strip {
    grid-template-columns: repeat(3, 72%);
    margin-right: calc(var(--gutter) * -1);
    padding-right: var(--gutter);
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    scrollbar-width: none;
  }
  .case__stage {
    scroll-snap-align: start;
  }
  .segment--4 {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .jumps {
    flex-wrap: nowrap;
    margin-right: calc(var(--gutter) * -1);
    padding-right: var(--gutter);
    overflow-x: auto;
    scrollbar-width: none;
  }
  .jumps li {
    flex: none;
  }
  .jumps-label {
    display: none;
  }
}